The Marketing Agency for
Travel, Tourism, & Outdoor Brands
Watauga Group is a full-service advertising agency specializing in
travel destinations, tourism attractions, hospitality operators, & outdoor brands.
Visitation
And Economic Impact
Ticket Sales
And Attendance
Bookings
And Occupancy
Sales Revenue
And Market Share
Travel Destinations
Looking to grow your destination’s tax revenue & economic impact?
Turn to Watauga Group, the marketing experts for DMOs and CVBs. From boosting new and returning visitors, maximizing hotel occupancy, and fostering economic results, our marketing solutions will take your destination to the next level of success.
Tourism & Hospitality
Need to elevate your guest bookings
and ticket sales?
Watauga Group is the marketing authority for tourism, hospitality, attractions, and more. Our marketing solutions are specially designed to help lift market awareness, drive guest attendance, and achieve record bookings and ticket sales.
Outdoor Brands
Ready to take your company sales and revenue to new heights?
We are the outdoor industry’s go-to marketing partner across camping, fishing, hunting, RVs, watersports, and more. Our specialized marketing solutions increase new and repeat customers, lift retail and DTC performance, and help you achieve overall market dominance.
Watauga By The Numbers
As An Independent, Women Owned Agency
Orlando, Atlanta, Birmingham, Knoxville
In-House Specialists Avg. 15 Years of Experience
Average Client Tenure
Managed Media Spend
Evolved Marketing for Today’s Consumers
Consumers aren’t just looking for a day out with the kids or a weekend getaway or a new piece of gear. Instead, they’re seeking meaningful experiences that bring them greater happiness, wellbeing, and connection to the people and places they love.”
The $3 Trillion Experience Economy Is Here.
Is Your
Marketing Strategy
Ready for It?
Find out how your messaging and website measure up in 5 minutes.
What This Shift Is Costing You Right Now
Shrinking Market Share
Experience-first brands are capturing loyalty that will compound for years. Every quarter you wait, the gap widens.
Revenue Left on Table
Consumer spending on experiences has surged 60%. You can’t identify them, target them, or retain them.
Unseen by Ideal Customers
Experience-driven consumers research differently. If you’re not in their discovery channels, you don’t exist.
Closing Window
Early movers are building emotional switching costs. Soon, the experience-driven market will be locked in.
Our Marketing Services & Solutions
Regardless of whether you want to increase overnight stays, lift ticket sales, or maximize DTC revenue, Watauga Group’s integrated marketing solutions are designed to achieve your specific goals, providing you with full-funnel clarity every step of the way. Our marketing solutions include:
Brand Strategy & Positioning
Define your unique customer story and elevate its voice.
Search Advertising
Capture high-intent consumers while they actively search for new travel and outdoor experiences.
Social Media Marketing
Inspire consumer discovery and sharing with precisely targeted audiences.
Streaming Video & Audio Advertising
Immerse customers in your story across modern digital platforms.
TV, Radio, & Out-of-Home Advertising
Maximize brand visibility in top feeder markets and high-traffic areas.
Content Marketing & SEO
Spark customer inspiration and engagement in content and organic search results.
Public Relations
Build consumer preference by generating buzz with press, influencers, and thought leaders.
Market Research & Analytics
Gain deeper insights into customer motivations and optimize every advertising dollar.
New Insights from Watauga
Frequently Asked Questions
What does Watauga Group do?
What industries does Watauga Group specialize in?
Watauga Group works exclusively with organizations in travel, tourism, and outdoor industries that serve experience-driven consumers.
Travel Destinations
- Destination Marketing Organizations (DMOs)
- Convention and Visitors Bureaus (CVBs)
- State and regional tourism offices
Tourism Businesses
- Attractions (theme parks, zoos, aquariums, entertainment venues)
- Hotels and resorts
- Festivals and live events
- Tour operators and experience providers
Outdoor Recreation Brands
- RV and camping brands
- Fishing and hunting brands
- Boating and watersports brands
- Outdoor apparel and gear companies
What makes Watauga Group different from other agencies?
Who Watauga Group Is Best For?
Watauga Group is a strong fit for organizations that:
- Operate in travel, tourism, or outdoor industries
- Need to drive measurable growth in bookings, sales, or visitation
- Want to reach high-value, experience-driven consumers
- Are looking for a specialized agency rather than a generalist partner
Not typically a fit for:
- Companies outside the travel, tourism, and outdoor industries
- Early-stage startups
- Small destinations and operators with limited budgets
What results does Watauga Group focus on?
The agency focuses on measurable business outcomes including:
- Ticket sales and attendance
- Destination visitation and economic impact
- Revenue growth and market share
- Bookings and occupancy
What Are Watauga Group's Services?
Watauga Group’s core capabilities include:
- Paid advertising across search, social, streaming, and programmatic channels
- TV, radio, and print advertising
- Out-of-home (OOH) and digital out-of-home (DOOH) advertising
- Content marketing and customer engagement
- Audience research, targeting, and segmentation
- Marketing analytics, attribution, and performance optimization
Do you only manage paid search campaigns?
How quickly can we launch a campaign?
Can Watauga work within our existing creative or brand guidelines?
Do you provide reporting and analytics?
How to Grow Revenue with
Experience-Driven Consumers
Experience spending has surged 60% and continues to grow. For travel, tourism, and outdoor brands this is the biggest growth opportunity in decades. But most organizations are still marketing like it’s 2010.
Learn How to Win in Today’s Experience Economy
Awards & Industry Associations
Watauga is recognized among our peers and actively participates in leading outdoor and travel industry associations.
