Watauga Group - The Marketing Agency for Travel, Tourism, & Outdoor Brands

The Marketing Agency for
Travel, Tourism, & Outdoor Brands

Watauga Group is a full-service advertising agency specializing in travel destinations, tourism attractions, hospitality operators, & outdoor brands.

Travel Destinations

Looking to grow your destination’s tax revenue & economic impact?

Turn to Watauga Group, the marketing experts for DMOs and CVBs. From boosting new and returning visitors, maximizing hotel occupancy, and fostering economic results, our marketing solutions will take your destination to the next level of success.

LEARN MORE

Tourism & Hospitality

Need to elevate your guest bookings
and ticket sales?

Watauga Group is the marketing authority for tourism, hospitality, attractions, and more. Our marketing solutions are specially designed to help lift market awareness, drive guest attendance, and achieve record bookings and ticket sales. 

LEARN MORE

Outdoor Brands

Ready to take your company sales and revenue to new heights?

We are the outdoor industry’s go-to marketing partner across camping, fishing, hunting, RVs, watersports, and more. Our specialized marketing solutions increase new and repeat customers, lift retail and DTC performance, and help you achieve overall market dominance. ​

LEARN MORE

Watauga By The Numbers

YEARS
0

As An Independent, Women Owned Agency

OFFICES
0

Orlando, Atlanta, Birmingham, Knoxville

EXPERTS
0

In-House Specialists Avg. 15 Years of Experience

YEARS
0

Average Client Tenure

MILLION $
0

Managed Media Spend

Evolved Marketing for Today’s Consumers​

Visitors, guests, and customers aren’t just looking for a day out with the kids or a weekend getaway or a new piece of gear. Instead, they’re seeking meaningful experiences that bring them greater happiness, wellbeing, and connection to the people and places they love.”
With 20 years of travel marketing expertise, Watauga Group helps leading destinations capture the demand of experience-driven consumers by turning traveler motivations into sustainable destination success.

The $3 Trillion Experience Economy Is Here.

With 20 years of expertise working with travel, tourism, and outdoor brands, Watauga Group helps industry leaders capture the demand of experience-driven consumers by turning today’s motivations into sustainable success.

Is Your
Marketing Strategy
Ready for It?

Find out how your messaging and website measure up in 5 minutes.

Get Your Experience Marketing Score
Consumer Spend on Experiences vs Things - 3-10

What This Shift Is Costing You Right Now

Shrinking Market Share

Experience-first brands are capturing loyalty that will compound for years. Every quarter you wait, the gap widens.

Revenue Left on Table

20% of travelers drive 60% of spending. You can’t identify them, target them, or retain them.

Invisible to High-Value Consumers

Experience-driven consumer research differently. If you’re not in their discovery channels, you don’t exist.

Closing Window

Early movers are building emotional switching costs. Soon, the experience-driven market will be locked in.

Our Travel, Tourism, & Outdoor Client Experience

Visit Lake Tahoe- client
Atlanta Botanical Garden - Client
Dollywood - Client
american outdoor brands logo
Campers' Inn - client
SuperSpeed Orlando - client
panama city beach - client
Columbus Zoo - Client
Strong Museum - Client
Harlem Globetrotters - Client
Harrahs - client
Georgia Renaissance Festival - client
Civil Rights Trail - Client
Wildlife Conservation - Client
Traveler - client
Arnold Palmer Invitational - Client
Snowshoe Ski Resort - Client
SDI Scuba Diving International - client
SEE MORE
"I thoroughly enjoyed working with the Watauga Group on our media strategy and planning. They put together a highly targeted media plan that helped us relaunch our marketing efforts after a devastating storm hit our destination that helped impact our visitor growth during a difficult time of rebuilding. I would highly recommend them as a team that is smart and collaborative across agency and client teams."
Kimberly Shoaf
Kimberly Shoaf President - Mexico Beach Community Development Council
"In the 6 years we have worked with the Watauga Group, they have been an instrumental partner, elevating our media strategies across all channels."
panama city beach
Jayna Leach Senior Vice President - CMO Visit Panama City Beach
"We have worked together for over 4-years and they continue to help us understand the RV buyer and their media habits, while delivering efficient and impactful media plans. The savings of staff time and budget alone are exponential."
campers inn logo
Megan Neighbors Marketing Manager - Campers Inn RV

New Insights from Watauga

SEE MORE

Awards & Industry Associations

Watauga is recognized among our peers and actively participates in leading
outdoor and travel industry associations.

southeast tourism society

Frequently Asked Questions

Watauga Group is a marketing agency that helps destinations, tourism operators, and outdoor brands grow sales and revenues through integrated brand and performance marketing.

Watauga Group works exclusively with organizations in travel, tourism, and outdoor industries that serve experience-driven consumers.

Travel Destinations

  • Destination Marketing Organizations (DMOs)
  • Convention and Visitors Bureaus (CVBs)
  • State and regional tourism offices

Tourism Businesses

  • Attractions (theme parks, zoos, aquariums, entertainment venues)
  • Hotels and resorts
  • Festivals and live events
  • Tour operators and experience providers

Outdoor Recreation Brands

  • RV and camping brands
  • Fishing and hunting brands
  • Boating and watersports brands
  • Outdoor apparel and gear companies
Watauga Group uses a media-first approach, building audience targeting and channel strategy before developing creative. This reduces wasted spend and improves measurable results.

Watauga Group is a strong fit for organizations that:

  • Operate in travel, tourism, or outdoor industries
  • Need to drive measurable growth in bookings, sales, or visitation
  • Want to reach high-value, experience-driven consumers
  • Are looking for a specialized agency rather than a generalist partner

Not typically a fit for:

  • Companies outside the travel, tourism, and outdoor industries
  • Early-stage startups
  • Small destinations and operators with limited budgets

The agency focuses on measurable business outcomes including:

  • Ticket sales and attendance
  • Destination visitation and economic impact
  • Revenue growth and market share
  • Bookings and occupancy

Watauga Group’s core capabilities include:

  • Paid advertising across search, social, streaming, and programmatic channels
  • TV, radio, and print advertising
  • Out-of-home (OOH) and digital out-of-home (DOOH) advertising
  • Content marketing and customer engagement
  • Audience research, targeting, and segmentation
  • Marketing analytics, attribution, and performance optimization
No. We deliver integrated marketing solutions that include search and social media marketing, streaming video & audio advertising, content marketing, broadcast TV & radio advertising, SEO, PR, and research.
Depending on your needs, we can typically design and activate a campaign in 2–3 weeks.
Yes. We often collaborate with in-house teams or creative agencies to ensure campaigns are consistent with your brand while optimized for performance.
Absolutely. We deliver transparent, easy-to-use dashboards and reporting on all your advertising campaigns and destination KPIs.