What is WataTEXT?
[text messaging made simple]
Mobile coupons are an excellent example of the unique advantages of mobile marketing, combining personal relevance with instant, tangible value to the consumer. It creates a powerful win/win relationship between a brand and its target audience.
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Objective:
Primary – Keep your product or service top-of-mind to your current customers.
Secondary – Generate incremental revenue by sending messages detailing upcoming promotions, sales, and specials to a loyal customer base. -
Strategy:
Utilize customized internal display advertising throughout the properties promoting specials throughout the year.
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Tactic:
Utilize a special TEXT number that will be used to build a dynamic database that can be deployed by internal staff at a moments notice.
